Balance N Bites needed a conversion-focused email marketing system to promote their wellness guides, drive traffic to their blog, and nurture leads toward product purchases. The campaign had to balance storytelling with promotion and maintain consistent deliverability across inboxes.
What We Did:
Designed engaging email sequences for guides, blogs, and offers
Integrated automated flows using MailerLite
Applied domain warm-up strategies to maintain inbox placement
Personalized content for specific audience interests
A/B tested subject lines and call-to-actions for higher open rates
Defined campaign objectives, lead stages, and audience personas to align messaging with customer journeys and product touchpoints.
Wrote 5-step email sequences promoting blog content, free guides, and clean-eating lifestyle products with personalized storytelling.
Set up audience segments, triggers, and automation rules for new subscribers, returning readers, and inactive users.
Used gradual sending schedules and warm-up tools to build domain reputation and reduce spam risk.
Ran subject line tests and CTA variations to optimize for open and click-through rates. Adjusted designs based on engagement.
Tracked campaign metrics weekly. Shared insights with the client to inform future content and retargeting strategies.
Successfully launched a clean, automated email system for Balance N Bites with an average 42% open rate and 11% click-through rate. Campaigns drove consistent traffic to blog pages and increased engagement with digital products.
Balance & Bites is a wellness platform founded by Anastasia Myshuk, a registered nurse and passionate advocate for holistic health. Combining medical expertise with a love for wholesome cooking, Anastasia offers practical wellness tips and nutritious recipes aimed at nurturing the mind, body, and spirit. Through her cookbooks and online resources, Balance & Bites empowers individuals to embrace a balanced lifestyle without sacrificing the joy of food.
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