Babai, a fashion eCommerce brand in Bangladesh, needed a targeted email marketing strategy to boost customer retention, increase repeat purchases, and reduce cart abandonment. The focus was on building automated flows, driving consistent traffic, and turning subscribers into buyers.
What We Did:
Built cart recovery and post-purchase email flows
Created seasonal campaigns aligned with new arrivals and sales
Segmented customer lists based on purchase behavior
Integrated branded visuals and product highlights
Tracked performance to optimize click and conversion rates
Divided the subscriber base by purchase history, frequency, and behavior to deliver the right message to the right customer.
Created automated campaigns for abandoned cart, post-purchase follow-up, and seasonal promotions using MailerLite.
Designed mobile-friendly, branded email templates that showcased product highlights, discounts, and offers.
Scheduled campaigns around new launches, Eid sales, and clearance events to maximize engagement and revenue.
Tracked open, click, and conversion rates for each campaign. Adjusted content and timing based on performance trends.
Cleaned inactive subscribers and implemented popups and landing pages to steadily grow the email list.
Achieved a 38% average open rate and 8.6% click-through rate across campaigns. Recovered abandoned carts with 12% conversion success and increased seasonal sales through automated promotional emails.
Babai is a Dhaka-based e-commerce and wholesale company specializing in baby fashion and accessories. Established in 2018, it operates as a sister concern of Munshe Industries Limited. Babai offers a wide range of authentic global and domestic baby products, ensuring safety and comfort for little ones. The company emphasizes customer satisfaction by providing quality products at competitive prices, along with services like fast delivery and a 24-hour refund policy.
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