The best email marketing tools 2025 are transforming how businesses engage, convert, and retain customers. With over 4.5 billion active email users worldwide (Statista), email marketing remains the most profitable digital channel delivering an average ROI of $42 for every $1 spent.
Thanks to AI advancements, automation, and smart segmentation, today’s email marketing tools empower marketers to personalize campaigns, automate sales funnels, and track performance in real-time. That’s why choosing from the best email marketing tools in 2025 isn’t optional, it’s essential for growth.
At Originate Marketing, we’ve supported over 570 businesses from solopreneurs to enterprise teams by building and scaling high-performing email campaigns. We’ve tested nearly every tool hands-on, which is why this guide ranks the top email marketing tools for 2025 based on real-world performance, automation features, and deliverability.
Free plans from the best email marketing platforms in 2025
Before we explore individual features and use cases, here’s a quick look at the most generous free plans offered by leading email marketing platforms:
MailerLite: Free for up to 1,000 subscribers and 12,000 emails/month
ActiveCampaign:14-day free trial with full feature access
Instantly: No free plan, but competitively priced
ConvertKit: Free for up to 1,000 subscribers with basic automation
Brevo (formerly Sendinblue): Free for 300 emails/day with unlimited contacts
Moosend: 30-day free trial with access to all features
GetResponse: Free for 500 contacts with autoresponders included
Benchmark Email: Free for 500 emails per month
Sender.net: Free for up to 2,500 subscribers and 15,000 emails/month
AWeber: Free for 500 subscribers and access to landing page builder
These free options are ideal for beginners looking to test workflows, compare usability, or launch their first email campaigns. If you’re just starting out, one of these email marketing platforms could help you validate your strategy before investing in a premium plan.
Unlike generic roundups, our selections are based on actual campaign data, client feedback, automation power, and scalability. Whether you’re managing a list of 300 or 30,000, this list will guide you to the best email marketing platform that aligns with your goals.
1. MailerLite
When it comes to beginner-friendly email marketing platforms in 2025, MailerLite is a clear winner. It’s especially popular among creators, solopreneurs, and small business owners who want clean design, smooth automation, and reliable performance without the complexity or high cost.
One of the first things you’ll notice is the platform’s minimal interface, which makes campaign creation feel effortless. From list building to autoresponders, MailerLite simplifies the entire process. The drag-and-drop email builder is easy to use, and with its AI-powered subject line assistant, users can boost open rates without guessing what works. This is a major advantage for small teams or solo marketers looking to improve performance without hiring a copywriter.
Even more, MailerLite’s free plan includes essential tools that many other email marketing platforms charge for, such as landing page creation, popups, and basic automation workflows. That means you can run real campaigns and build engagement even without upgrading.
Why MailerLite is one of the best email marketing tools 2025
MailerLite earned its place in our top list because of how well it balances user experience with smart features. It’s one of the few email marketing platforms that feels light yet powerful. While it may not offer as many advanced integrations as platforms like ActiveCampaign, it provides everything most users need without unnecessary complications.
For freelancers, bloggers, or startup marketers, it’s ideal. For agencies or larger teams, MailerLite still serves as a great entry-level tool before scaling up to enterprise-grade platforms.
My experience with this email marketing tool
At Originate Marketing, we’ve used MailerLite across more than 50 client campaigns. It’s especially effective when working with smaller brands who need fast deployment and clear analytics. Onboarding is quick, and users love how easy it is to manage automations, A/B test subject lines, and track performance, right from the dashboard.
We’ve also used MailerLite’s free plan for B2C lead magnets and drip campaigns with great results. Even with limited design resources, teams were able to generate high open rates and drive click-throughs using the platform’s built-in features.
Key Features That Make MailerLite a Top Email Marketing Tool
Beginner-friendly interface
Clean, drag-and-drop builder makes campaign setup quick, even for non-designers or first-time users.Reliable deliverability and automation
Ensures your emails land in inboxes, and allows you to automate onboarding, engagement, and upsell workflows with ease.AI-powered content support
Includes a subject line generator and content writing assistant to help improve performance metrics.Free plan with real value
Unlike other email marketing platforms, MailerLite’s free version includes landing pages, signup forms, popups, and automation.
Drawbacks to consider
Limited templates on free tier
The free version only offers basic email templates. Advanced or branded designs require a paid upgrade.Fewer integrations compared to competitors
While it connects to tools like Shopify, Zapier, and WordPress, it lacks deeper CRM or analytics integrations offered by tools like ActiveCampaign or GetResponse.Basic analytics in free plan
You won’t find heatmaps or conversion funnel reports without upgrading.
Pricing overview
MailerLite remains one of the most affordable email marketing platforms in 2025.
Free Plan: Up to 1,000 subscribers and 12,000 emails/month with automation and landing pages.
Paid Plans: Start at $10/month, unlocking premium templates, A/B testing, and 24/7 live chat support. Pricing scales based on subscriber count and feature access.
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| Pricing: | $10/month |
| Free plan / Trial: | Free for 1,000 subscribers and 12,000 emails/month |
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| Best for: | Bloggers, small businesses, and freelancers |
2. ActiveCampaign
When reviewing the best email marketing tools 2025, ActiveCampaign consistently ranks as one of the most powerful platforms available. It’s designed for marketers who want deeper control over automation, segmentation, and multichannel communication. While it may have a steeper learning curve than tools like MailerLite, ActiveCampaign delivers unmatched performance for businesses that want to scale with precision.
One standout feature is its visual automation builder, which allows you to map complex customer journeys and trigger messages based on specific behaviors, tags, or engagement levels. Unlike many email marketing tools, ActiveCampaign supports full CRM capabilities, SMS marketing, conditional content, and even lead scoring, all under one dashboard.
For teams that care about targeting, personalization, and conversion, ActiveCampaign stands out as a leading choice in 2025.
Why ActiveCampaign is one of the best email marketing tools 2025
Among the best email marketing tools 2025, ActiveCampaign is built for growth. It’s ideal for businesses looking to streamline email, sales, and automation workflows inside a single platform. The advanced segmentation and logic-based workflows allow marketers to deliver personalized experiences that drive results.
Whether you’re a SaaS startup, B2B agency, or eCommerce brand, ActiveCampaign gives you the flexibility to scale without sacrificing message quality or deliverability.
My experience with this email marketing tool
At Originate Marketing, we’ve used ActiveCampaign across complex B2B outreach campaigns and multi-sequence email funnels. What we love most is how precise the automation rules are letting us send the right message at the perfect moment. Additionally, the built-in CRM makes it easy for sales and marketing teams to align and track deal progress in real time.
For one client, we implemented a behavior-based onboarding sequence that increased activation rate by 37% within 60 days. That’s the power of intelligent email marketing platforms like ActiveCampaign.
Key Features that make ActiveCampaign a top email marketing tool
- Advanced automation workflows
Use triggers, conditions, and goals to build smart sequences that adapt to user behavior. - Built-in CRM + Lead scoring
Unite sales and marketing with contact-level data, pipeline tracking, and scoring for better conversions. - Personalized messaging at scale
Use dynamic content blocks, tags, and if/then logic to make every email feel personal. - Powerful jntegration ecosystem
Supports 900+ integrations including Shopify, Salesforce, Stripe, WordPress, and more. - Excellent deliverability rates
Consistently ranks high in inbox placement tests—helping your emails get seen and clicked.
Drawbacks to Consider
- Steep learning curve for beginners
The automation setup and CRM interface can be overwhelming if you’re new to email marketing. - Higher starting price
Compared to other email marketing tools 2025, it’s less budget-friendly for small businesses just starting out. - Limited features on lite plan
Some essential features like SMS, CRM, and split automation testing are locked behind higher-tier plans.
Pricing Overview
Free plan: 14-day free trial with full access to features.
Paid plans: Start at $29/month for the Lite plan with email marketing, forms, and automation.
Professional plans: Range from $49 to $149+/month depending on features and contact volume.
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| Pricing: | $39/month |
| Free plan / Trial: | 14-day free trial |
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| Best for: | SaaS, agencies, and growth-focused brands |
3. Instantly.ai
If you’re looking for a cold email solution that scales fast, Instantly.ai deserves a top spot among the best email marketing tools 2025. Designed for outbound email outreach, it’s ideal for B2B lead generation, sales teams, and growth marketers who need to send thousands of emails without compromising deliverability.
Unlike traditional email marketing platforms, Instantly.ai is laser-focused on cold outreach at scale. The platform connects to your inbox, warms up emails automatically, rotates sending accounts, and tracks key metrics like open, click, and reply rates—all in one dashboard. That’s why Instantly.ai has become a go-to tool for agencies and startup teams that rely heavily on outbound email as their growth engine.
Additionally, its inbox rotation, warm-up features, and smart sending algorithms make it one of the most robust platforms for ensuring emails actually land in inboxes—not spam folders. In 2025, Instantly remains one of the best email marketing tools 2025 for sales-focused campaigns and lead generation at scale.
Why Instantly.ai is one of the best email marketing tools 2025
Instantly.ai isn’t built for newsletters or ecommerce flows, it’s built for growth hacking, B2B lead generation, and cold email scale. It earns its spot among the best email marketing tools 2025 due to its focus on smart automation, high-volume sending, and deliverability optimization.
If you’re running multiple domains, managing SDR teams, or executing high-touch outreach campaigns, this is a platform you’ll want to consider.
My experience with this email marketing tool
At Originate Marketing, we’ve used Instantly.ai to manage cold email campaigns across more than 100,000 prospects. From domain warmups to inbox rotation and reply detection, it streamlined what would’ve taken multiple tools and spreadsheets to manage manually.
We’ve used Instantly.ai for campaigns in SaaS, B2B services, and local lead generation. It’s incredibly effective when paired with personalized copy, segmented lists, and thoughtful follow-ups. And the analytics are simple yet actionable exactly what you need in high-volume outbound campaigns.
Key features that make Instantly.ai a top email marketing tool
- Cold email at scale
Supports high-volume sending through multiple inboxes with smart rotation and automated warmup. - Inbox warmup + Deliverability tools
Built-in warm-up features boost domain health and inbox reputation automatically. - Team collaboration & seat management
Easily manage campaigns across multiple team members and inboxes with shared workspaces. - Simple, clean UI with smart automation
Campaign setup is fast, and reply detection lets you pause sequences once a prospect engages. - Affordable for high volume
Compared to traditional email marketing platforms, Instantly’s pricing structure is built for volume.
Drawbacks to consider
- No drag-and-drop email builder
Instantly is designed for plain-text cold email. No HTML builders or branded newsletter formats. - Limited reporting for nurture campaigns
Great for cold outreach, but not ideal for in-depth lifecycle or behavioral tracking. - No native CRM features
You’ll need to integrate with third-party CRMs like HubSpot, Pipedrive, or Close for full deal tracking.
Pricing overview
Instantly.ai offers flat-rate pricing regardless of how many emails you send, making it one of the most cost-efficient cold email tools in 2025.
Starter plan: $37/month for unlimited email sending and inbox rotation.
Growth plan: $97/month for advanced deliverability features and team access.
No free plan, but pricing is far more scalable than traditional platforms charging per contact.
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| Pricing: | $37/month |
| Free plan / Trial: | No free plan |
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| Best for: | B2B lead generation, sales agencies, and consultants |
4. ConvertKit
ConvertKit stands out among the best email marketing tools 2025 for creators, coaches, and solopreneurs who prioritize simplicity, automation, and community engagement. Originally built with bloggers and content creators in mind, it has evolved into a powerful platform with segmentation, automation workflows, and product sales features built right in.
The interface is streamlined and distraction-free. You won’t find flashy templates or excessive features instead, ConvertKit focuses on helping users grow their audience, automate nurture sequences, and monetize through email. Whether you’re launching a paid newsletter, promoting a course, or sending a series of welcome emails, ConvertKit makes it easy to build personalized journeys.
In 2025, it continues to shine with new creator tools like Tip Jars, paid subscriptions, and newsletter referral programs, making it more than just an email tool. It’s a business platform tailored for audience-first brands.
Why ConvertKit is one of the best email marketing tools 2025
ConvertKit earned its place in our best email marketing tools 2025 roundup because of its balance of simplicity and power. Its subscriber-centric model makes segmentation and personalization easier than list-based tools, and its visual automation builder is intuitive even for non-tech users.
For creators, personal brands, and digital educators, ConvertKit helps streamline marketing without feeling overwhelming.
My experience with this email marketing tool
At Originate Marketing, we’ve helped dozens of creators transition from Mailchimp or WordPress plugins to ConvertKit. The difference is night and day. We’ve used it to automate launches, promote free lead magnets, and run evergreen email funnels that nurture subscribers for months.
Most clients appreciate the subscriber tagging system, broadcast vs. sequence flow, and the ability to sell digital products without needing a separate store. For solo entrepreneurs with a focus on digital content, ConvertKit simply works.
Key features that make ConvertKit a top email marketing tool
- Built for creators
ConvertKit is designed specifically for creators—making it a natural fit for bloggers, coaches, podcasters, and online educators. - Subscriber-based tagging system
Unlike list-based systems, ConvertKit allows dynamic tagging, enabling personalized journeys without duplicate subscribers. - Clean & visual automation builder
Drag-and-drop your funnel logic and apply filters, triggers, and actions easily—even if you’re not technical. - Integrated product sales & landing pages
Sell courses, digital products, or subscriptions directly from your account. Includes Stripe integration and built-in checkout pages. - Free plan that works
Includes email broadcasts, landing pages, and up to 1,000 subscribers—perfect for testing the platform before upgrading.
Drawbacks to consider
Limited email design options
ConvertKit prioritizes plain-text and minimal email formats. Great for engagement but not ideal for branded, image-heavy newsletters.
Fewer integrations than enterprise tools
It integrates with tools like Teachable, Gumroad, and Zapier but lacks the depth of platforms like ActiveCampaign or GetResponse.
Product sales features are basic
Good for simple digital goods but may require third-party platforms for full eCommerce needs.
Pricing overview
ConvertKit offers fair pricing that scales with your growth, and its free plan is one of the most creator-friendly among the best email marketing tools 2025.
Free plan: Up to 1,000 subscribers with basic email tools and landing pages.
Creator plan: Starts at $15/month, includes automation, visual funnels, and integrations.
Creator pro: Starts at $29/month with advanced reporting, deliverability tools, and subscriber scoring.
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| Pricing: | $15/month |
| Free Plan / Trial: | Free for 1,000 subscribers |
| Standout Features: |
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| Best For: | Bloggers and digital creators |
5. Brevo (formerly Sendinblue)
Brevo previously known as Sendinblue continues to evolve as one of the best email marketing tools 2025 for businesses seeking multichannel outreach. What sets Brevo apart is its robust combination of email, SMS, CRM, and chat automation, making it a go-to platform for service-based businesses and eCommerce brands alike.
The user interface is straightforward, yet the platform delivers professional-grade features such as transactional emails, SMS campaigns, marketing automation, and customer segmentation. It’s ideal for brands that want to engage across multiple touchpoints without paying for separate tools.
In 2025, Brevo added new enhancements to its CRM and lead scoring tools helping marketers track engagement behavior, assign contact scores, and automate re-engagement sequences without switching between platforms.
Why Brevo is one of the best email marketing tools 2025
Brevo made our best email marketing tools 2025 list because it offers more than just email marketing. It’s a full communication suite that supports customer lifecycle marketing, live chat, and advanced workflows, all from a single dashboard.
If you’re managing customer communication across email and SMS, Brevo provides a powerful, budget-friendly solution without overcomplicating the process.
My experience with this email marketing tool
At Originate Marketing, we’ve implemented Brevo for service-based clients who needed integrated email and SMS workflows. One standout case involved an event management agency that used Brevo to nurture registrants through a combination of automated emails, appointment reminders, and transactional updates.
The unified inbox, powerful segmentation tools, and drag-and-drop automation builder helped the client increase show-up rates and simplify follow-ups without juggling separate tools.
Key features That make Brevo a top email marketing tool
Multi-channel communication
Send emails, SMS, WhatsApp messages, and even add live chat to your site—all from one platform.
Affordable automation & CRM
Includes marketing automation workflows, contact scoring, and basic CRM—ideal for nurturing leads and sales conversion.
Transactional email support
Perfect for eCommerce and SaaS brands that need to send order confirmations, receipts, or password resets.
Generous free plan
Includes unlimited contacts and 300 emails/day—making it one of the best free options among email marketing platforms.
Scalable for growing teams
Team collaboration, role permissions, and API support make it great for companies scaling across departments.
Drawbacks to Consider
Daily sending limits on free plan
The free plan caps at 300 emails/day, which can be limiting for large or fast-paced campaigns.
Learning curve for automation
While powerful, Brevo’s automation builder takes time to master—especially when integrating multiple touchpoints.
Limited email templates
Although functional, Brevo’s built-in templates are less visually polished compared to design-focused tools like MailerLite or ConvertKit.
Pricing overview
Brevo is among the most flexible and cost-effective choices in the best email marketing tools 2025 list.
Free plan: Unlimited contacts, 300 emails/day, basic automation, and transactional email.
Starter plan: From $25/month for 20,000 emails/month, removes daily limits.
Business plan: From $65/month includes advanced automation, A/B testing, CRM features, and heatmap analytics.
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| Pricing: | $9/month |
| Free plan / Trial: | Free for 300 emails/day and unlimited contacts |
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| Best for: | Budget-conscious businesses and eCommerce |
6. Moosend
Moosend has secured its place among the best email marketing tools 2025 thanks to its powerful automation, detailed analytics, and budget-friendly pricing. It’s a hidden gem for marketers who want advanced features without the enterprise-level cost. Whether you’re a startup, eCommerce brand, or agency, Moosend delivers high functionality and customization without overwhelming the user.
Its standout feature is the visual automation workflow builder, which lets you create complex customer journeys based on behavior, purchase activity, or custom triggers. From personalized product recommendations to dynamic countdown timers, Moosend equips businesses with everything needed to boost conversions through smart segmentation and responsive content.
In 2025, the platform has refined its predictive analytics and eCommerce integrations making it easier than ever to launch personalized campaigns that actually convert.
Why Moosend is one of the best email marketing tools 2025
Moosend made our best email marketing tools 2025 list because it combines user-friendly campaign management with powerful automation, all wrapped in an intuitive interface. It’s one of the few platforms that gives small businesses access to enterprise-level automation without a steep learning curve or pricing barrier.
For email marketers who care about segmentation, cart abandonment flows, and real-time campaign tracking, Moosend is an excellent all-in-one platform.
My experience with this email marketing tool
At Originate Marketing, we used Moosend extensively for eCommerce clients needing automated cart recovery, product-based segmentation, and high-volume sending. In one campaign for a fashion brand, Moosend helped generate a 22% lift in repeat purchases just by using dynamic product recommendations and event-triggered email sequences.
Its real-time analytics and revenue tracking made it easy to identify what’s working and adjust on the fly.
Key features that make Moosend a top email marketing tool
- Powerful automation builder
Drag-and-drop automation flows that trigger emails based on behaviors, actions, or dates. - Dynamic content and personalization
Use data like name, location, and purchase history to create highly tailored messages. - Advanced segmentation
Filter subscribers by dozens of attributes—great for targeted campaigns and improving deliverability. - Ecommerce integrations
Seamlessly connects with Shopify, WooCommerce, Magento, and others for automated product recommendations and cart recovery. - Real-time analytics and ROI tracking
Monitor opens, clicks, purchases, and revenue in real time with clean, actionable dashboards. - Affordable pricing for high volume
Offers more features than most at its price point, making it ideal for small to mid-sized businesses scaling up.
Drawbacks to consider
- Fewer design templates
While functional, Moosend’s template library is smaller and less visually modern than some competitors. - Limited CRM tools
Moosend isn’t built to be a full CRM—users may need to integrate with third-party systems for complex sales workflows. - Learning curve for beginners
Some automation and personalization features require setup knowledge, which might challenge first-time users.
Pricing overview
Moosend offers some of the best value in the best email marketing tools 2025 lineup.
Free Trial: 30-day free trial with access to all premium features.
Pro Plan: Starts at $9/month for up to 500 subscribers and scales affordably as your list grows.
Custom Plans: Available for high-volume senders and agencies needing white-label or API access.
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| Pricing: | $9/month |
| Free plan / Trial: | 30-day free trial |
| Standout features: |
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| Best for: | Product-focused brands, digital marketers, and email designers |
7. GetResponse
GetResponse continues to be a top contender in the best email marketing tools 2025 lineup especially for marketers looking for an all-in-one solution. This platform goes far beyond email and includes tools for landing pages, sales funnels, webinars, SMS marketing, and even marketing automation powered by AI.
Its biggest strength lies in its versatility. Whether you’re nurturing a small list or managing complex automations for a growing eCommerce brand, GetResponse adapts to your needs. The platform’s intuitive email builder, smart segmentation features, and auto-responder workflows make it easy to launch high-converting campaigns at scale.
In 2025, GetResponse has doubled down on AI-assisted optimization, offering predictive segmentation, automated campaign triggers, and real-time A/B testing. It’s an excellent fit for businesses that need both marketing automation and scalability.
Why GetResponse is one of the best email marketing tools 2025
GetResponse earned its place on our best email marketing tools 2025 list because it combines depth and flexibility. It’s more than just an email tool—it’s a full marketing suite. If you need to run webinars, build landing pages, send emails, and manage your contacts all in one place, GetResponse delivers.
Its CRM-like contact scoring system and automated sales funnels help users close leads faster and track the ROI of each interaction.
My experience with this email marketing tool
We’ve used GetResponse at Originate Marketing for mid-sized businesses that require cross-channel campaign management. Its funnel builder is especially helpful for launching lead magnets, webinar registrations, and nurturing sequences.
One of our clients in the education space used GetResponse’s webinar integration to generate over 3,000 registrants and convert 12% directly through post-webinar email sequences without needing external tools.
Key features that make GetResponse a top email marketing tool
- All-in-one marketing suite
Includes email, landing pages, webinar tools, SMS campaigns, sales funnels, and marketing automation. - AI-powered campaign pptimization
Use predictive sending, real-time A/B testing, and smart list segmentation to boost conversions. - Drag-and-drop email and funnel builders
Create responsive emails and multi-step sales funnels without code. - eCommerce features built In
Product recommendations, abandoned cart emails, and Shopify/Stripe integrations make it ideal for eCommerce growth. - Lead scoring and behavior tracking
Score contacts based on actions and tailor follow-up emails accordingly. - Webinar hosting tool
Host live or automated webinars directly inside the platform—a rare feature in this category.
Drawbacks to consider
- More expensive than basic tools
Pricing can be high for users who only need simple email functionality. - Learning curve for advanced features
Its wide range of tools can feel overwhelming for beginners. - Limited fee plan
The free plan supports only 500 contacts and some features are capped.
Pricing overview
GetResponse remains one of the most feature-rich platforms in the best email marketing tools 2025 guide.
Free plan: Up to 500 contacts with basic autoresponders and email tools.
Email marketing plan: Starts at $19/month for 1,000 contacts with advanced email features.
Marketing automation plans: Start at $59/month, including webinars, automation workflows, and funnel builders.
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| Pricing: | $19/month |
| Free Plan / Trial: | Free for 500 contacts |
| Standout Features: |
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| Best For: | Coaches, online educators, and webinar-driven brands |
8. Benchmark Email
Benchmark Email continues to earn its place in the best email marketing tools 2025 list by offering a clean, intuitive interface paired with advanced email design features. It’s ideal for small businesses, nonprofits, and marketing teams that want visually polished campaigns without getting lost in complicated menus.
What sets Benchmark apart is its focus on design flexibility. The drag-and-drop editor is one of the easiest to use, and the built-in templates look modern and professional. Even on the free plan, users can design engaging emails, segment lists, and access basic automation features.
In 2025, Benchmark has enhanced its automation engine and added AI-powered email generation and performance tracking—making it a smart option for those who value simplicity, style, and smart features in one tool.
Why Benchmark Email is one of the best email marketing tools 2025
Benchmark Email makes this list of the best email marketing tools 2025 because it combines ease of use with the right balance of features. It’s a great platform for marketers who need to build campaigns quickly and want everything from personalization to testing in a single place.
It’s also GDPR-compliant and offers multilingual support, which is useful for international brands or distributed teams.
My experience with this email marketing tool
At Originate Marketing, we’ve used Benchmark Email primarily for clients focused on visual storytelling like event organizers, nonprofits, and lifestyle brands. Its templates are beautiful, responsive, and require little to no customization.
For one fashion retail client, we ran a 6-month email campaign with weekly lookbooks, promo codes, and flash sales all using Benchmark’s drag-and-drop editor and automation triggers. The campaign saw an average 31% open rate and helped boost their seasonal revenue by 18%.
Key features that make Benchmark Email a top email marketing tool
- User-friendly campaign builder
Its drag-and-drop editor, block elements, and mobile preview mode make email creation fast and polished. - Email templates that impress
Choose from hundreds of modern, responsive templates categorized by industry and goal. - Automation lite for beginners
Easily set up welcome series, anniversary emails, and drip campaigns without complex workflows. - Real-time email previews
Preview how your campaign will look on different devices and browsers before sending. - List hygiene and GDPR tools
Benchmark offers tools for contact verification, unsubscribe handling, and consent tracking—important for compliance. - Multi-language support
Ideal for global campaigns with translations available across the platform.
Drawbacks to consider
- Basic automation only on free plan
Advanced automation options like behavioral triggers require a paid subscription. - Limited integrations
Fewer native integrations compared to platforms like ActiveCampaign or GetResponse. - Reporting isn’t as in-depth
While you’ll get open/click rates and basic analytics, it lacks conversion tracking or heatmaps.
Pricing overview
Benchmark Email offers competitive pricing and a generous free option—perfect for those testing the waters before committing.
Free plan: Up to 500 contacts and 3,500 emails/month. Includes basic automation, templates, and sign-up forms.
Pro plan: Starts at $15/month for up to 500 subscribers. Unlocks A/B testing, advanced automation, and performance reports.
Enterprise plans: Custom pricing for high-volume senders and advanced feature needs.
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| Pricing: | $15/month |
| Free plan / Trial: | Free for 500 emails/month |
| Standout features: |
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| Best for: | Local businesses and event-driven campaigns |
9. Sender.net
Sender.net stands out among the best email marketing tools 2025 for offering powerful features at a surprisingly affordable price. With one of the most generous free plans in the market, it’s a smart pick for startups, small businesses, bloggers, and nonprofits who want automation, segmentation, and beautiful templates without the enterprise cost.
What makes Sender.net different is its strong emphasis on high deliverability and user-friendly automation. You don’t need technical knowledge to set up behavioral workflows, abandoned cart emails, or welcome series. The interface is clean, and the platform includes all the essentials: drag-and-drop design, customizable templates, and solid reporting tools.
In 2025, Sender.net has added AI-driven features like smart subject line suggestions, predictive sending, and content recommendations—making it a strong contender even against more established platforms.
Why Sender.net is one of the best email marketing tools 2025
Sender.net made our list of the best email marketing tools 2025 because it strikes a rare balance between simplicity, smart automation, and generous limits—even on the free plan. It’s ideal for teams that want to grow their email list, automate key flows, and track performance, all with minimal cost and effort.
The platform also provides built-in push notifications, which is a unique offering compared to other email marketing tools on this list.
My experience with this email marketing tool
We’ve used Sender.net for several eCommerce and service-based clients who needed reliable automations and better email design—without a steep learning curve. One client, a digital course creator, used Sender.net’s automation workflows to launch an evergreen sales funnel that generated consistent weekly conversions.
Even on the free plan, the analytics dashboard helped them optimize send times, subject lines, and email design, leading to a 35% increase in engagement over two months.
Key features that make Sender.net a top email marketing tool
- Generous free plan
Send up to 15,000 emails/month to 2,500 subscribers—free. Ideal for bootstrapped businesses or early-stage creators. - Simple automation
Set up welcome sequences, product follow-ups, and behavior-based flows in just a few clicks. - Smart segmentation
Create audience groups based on actions, engagement history, or custom tags. - AI-powered tools
Get suggestions for subject lines, best send times, and content layouts to increase open and click rates. - Built-in push notifications
Reach website visitors even when they’re not checking email—without needing a separate tool. - Great deliverability rates
Emails consistently land in inboxes, with strong sender reputation support and GDPR compliance.
Drawbacks to consider
- No phone or live chat support
Customer service is email-only for free and lower-tier plans, which may slow down troubleshooting. - Fewer native integrations
While you can connect Sender.net via Zapier, it doesn’t natively support as many third-party tools as platforms like GetResponse or ActiveCampaign. - Limited advancedanalytics
The reporting tools are solid but lack deeper insights like heatmaps or funnel views.
Pricing overview
Sender.net is one of the most cost-effective options among the best email marketing tools 2025, offering flexibility for both growing brands and larger senders.
Free plan: Up to 2,500 subscribers and 15,000 emails/month. Includes automation, templates, and push notifications.
Paid plans: Start at $15/month, unlocking higher limits, advanced automations, and premium support.
Enterprise pricing: Available for users with 50,000+ subscribers or advanced feature needs.
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| Pricing: | $15/month |
| Free plan / Trial: | Free for 2,500 subscribers and 15,000 emails/month |
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| Best for: | Startups and high-volume senders |
10. AWeber
AWeber has long been recognized as a pioneer in email marketing and in 2025, it still holds its place as one of the best email marketing tools 2025 for small businesses, coaches, and content creators. With a legacy of reliability and consistent updates, AWeber blends classic features with modern tools like AI content generation and visual automation builders.
It’s especially useful for entrepreneurs and solopreneurs who want to launch fast, track performance, and grow an engaged audience without a steep learning curve. From autoresponders to AMP emails and branded templates, AWeber offers a comprehensive solution that’s both simple and scalable.
The platform now includes eCommerce features, Canva integration, and automatic newsletter creation using your latest blog or YouTube content—making it one of the most efficient platforms for creators looking to do more in less time.
Why AWeber is one of the best email marketing tools 2025
We included AWeber in our best email marketing tools 2025 list because of its all-in-one toolkit designed for growth-minded creators and small businesses. Whether you’re promoting a product, running webinars, or managing a newsletter, AWeber has the tools you need—without the enterprise-level cost or complexity.
It’s also one of the few platforms offering a completely free plan that includes unlimited landing pages, email automation, and eCommerce support—all backed by 24/7 live customer support.
My experience with this email marketing tool
At Originate Marketing, we’ve used AWeber for dozens of projects, especially with coaches and content-based businesses. We’ve seen impressive engagement when using their dynamic AMP email features and automated product recommendation tools. For one wellness brand, AWeber helped reduce newsletter creation time by 60% while boosting open rates through its smart segmentation tools.
Clients also appreciate AWeber’s consistent deliverability and how easy it is to launch a campaign with zero technical setup.
Key features that make AWeber a top email marketing tool
- Easy-to-use for beginners
AWeber’s dashboard is clean, and setting up your first list, form, or campaign is extremely quick—even for first-time users. - eCommerce & creator tools
Sell products, accept payments, and build landing pages directly inside the platform. - AI & AMP email support
Use smart tools to generate content and create interactive emails that drive more engagement. - Drag-and-drop automation builder
Create behavior-based email flows with a visual editor that simplifies campaign logic. - Integrations galore
Works seamlessly with WordPress, Shopify, PayPal, Squarespace, and over 100 other apps. - 24/7 live support
Even on the free plan, users can access chat and phone support around the clock.
Drawbacks to consider
- Basic analytics
While you get open and click-through rates, AWeber doesn’t offer advanced reports like heatmaps or funnel visualizations. - Fewer design templates on free plan
Some of the premium templates require a paid upgrade for full customization. - Pricing jumps for large lists
After 500 subscribers, plan pricing rises more quickly than some competitors like MailerLite or Sender.net.
Pricing Overview
AWeber is one of the few best email marketing tools 2025 offering true value on the free tier—with no trial limitations.
Free Plan: Up to 500 subscribers, unlimited emails, 1 landing page, and access to automation and Canva integration.
Paid Plans: Start at $19.99/month, scaling based on subscriber count. Includes split testing, advanced analytics, and premium templates.
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| Pricing: | $19.99/month |
| Free Plan / Trial: | Free for 500 subscribers |
| Standout Features: |
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| Best For: | Affiliate marketers, eCommerce stores, and WordPress users |
Final thoughts on choosing the right email tool in 2025
Choosing among the best email marketing tools 2025 depends on your business goals, experience level, and budget. Whether you’re a freelancer growing a newsletter, a B2B agency scaling cold outreach, or an eCommerce brand focused on increasing retention, there’s a tool on this list tailored to your needs. Many platforms also offer generous free plans,perfect for testing functionality before making a long-term commitment.
However, selecting the right platform is just the first step. True success in email marketing comes from building smart automations, designing high-converting campaigns, segmenting your audience, and tracking performance consistently.
Still unsure which tool best fits your business goals? At Originate Marketing, we’ve worked with over 570 clients to implement and scale successful email campaigns. Let our team help you design, optimize, and manage your email marketing systems with confidence.
👉 Also interested in managing multiple social channels more efficiently? Check out our guide to the Top 10 Social Media Management Tools for 2025
Still unsure which platform fits your business? Let Originate Marketing help you implement, optimize, and scale your email campaigns with ease. Our team has hands-on experience with all of these tools and can guide you toward the right solution based on your goals, industry, and marketing funnel needs.
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