Babai approached Originate Marketing to improve and streamline their e-commerce store management. With a growing catalog and increasing customer demand, Babai needed end-to-end operational support covering product management, order processing, inventory updates, and customer service to ensure a seamless shopping experience and maintain high service standards.
Maintained and updated Babai’s online store inventory, ensuring all product listings were accurate, current, and properly categorized, including pricing and stock levels.
Managed daily order confirmations, coordinated with the warehouse team for timely packing and dispatch, and ensured tracking updates were provided to customers.
Handled customer inquiries, order follow-ups, and issue resolutions through email and social channels, maintaining Babai’s excellent reputation for responsiveness.
Updated product images, descriptions, and seasonal promotions to align with Babai’s marketing calendar and keep the online storefront engaging and fresh.
Provided weekly sales and operations reports, highlighting top-selling items, order trends, and fulfillment performance, enabling Babai to make informed business decisions.
Identified opportunities to improve workflow efficiency, such as automating order updates, refining the returns process, and streamlining internal communication between teams.
Achieved a 38% average open rate and 8.6% click-through rate across campaigns. Recovered abandoned carts with 12% conversion success and increased seasonal sales through automated promotional emails.
Babai is a Dhaka-based e-commerce and wholesale company specializing in baby fashion and accessories. Established in 2018, it operates as a sister concern of Munshe Industries Limited. Babai offers a wide range of authentic global and domestic baby products, ensuring safety and comfort for little ones. The company emphasizes customer satisfaction by providing quality products at competitive prices, along with services like fast delivery and a 24-hour refund policy.
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