FirstMark Capital needed a highly targeted lead list to support outreach campaigns focused on education and event-related strategies. The goal was to extract, verify, and organize decision-maker contacts with precision, ensuring each lead was valid, up-to-date, and relevant.
What We Did:
Used advanced web scraping tools to extract data from targeted lists
Verified data accuracy by validating LinkedIn profile URLs and emails
Segmented leads by category: Education and Events
Focused on U.S.-based decision-makers in mid-market companies
Ensured over 90%+ deliverability rate across all collected contacts
Identified audience filters based on company size, location, job titles, and industry focus to define a highly relevant target group.
Used tools like LinkedIn Sales Navigator, Apollo, and Google search strings to identify accurate, high-quality contact profiles.
Scraped and enriched lead data with job titles, LinkedIn URLs, company names, domains, and direct business emails.
Verified emails using NeverBounce and ZeroBounce. Removed invalid and duplicate records to ensure maximum accuracy.
Organized leads into Education and Event segments to match outreach personalization requirements.
Delivered the list in a structured format with notes, source links, and a live dashboard. Included performance summary and recommendations.
Delivered a clean, structured lead list with 90%+ verified emails across Education and Event segments. Empowered FirstMark Capital to execute outreach campaigns with confidence, resulting in higher engagement and improved lead quality.
FirstMark Capital is a New York City-based early-stage venture capital firm, founded in 2008 by Rick Heitzmann and Amish Jani. The firm partners with exceptional entrepreneurs to build and scale transformative technology companies. FirstMark has invested in notable companies such as Pinterest, Shopify, Airbnb, and Discord. With a focus on sectors including enterprise software, consumer technology, AI/ML, fintech, and healthcare, FirstMark provides founders with a robust platform offering access to networks, talent, and customers to accelerate their growth.
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