Francoise wanted to connect with AAPI (Asian American and Pacific Islander) ERG leaders in corporations to offer herself as a guest speaker for their upcoming events. The goal was to introduce her signature talk, “Busting Myths Around Parenting an Outlier,” and inspire conversations about parenting neurodiverse children within Asian American communities — especially where cultural stigma is still strong.
Configured a dedicated outreach domain and set up Google Workspace inboxes, completing the warming process to ensure strong deliverability.
Compiled a highly focused list of AAPI ERG leaders, diversity managers, and corporate event planners using Apollo, LinkedIn Sales Navigator, and Hunter.io.
Cleaned and verified all contacts through Debounce, Neverbounce, and Zerobounce, ensuring the list was accurate, active, and bounce-free.
Developed culturally sensitive, engaging outreach copy emphasizing Francoise’s mission, expertise, and relevance to corporate AAPI initiatives.
Structured the outreach in Instantly.ai, ran pre-launch tests for clean formatting and inbox placement, and ensured message clarity.
Launched the campaign and closely monitored real-time performance, making data-driven optimizations to maximize open rates, replies, and event invitations.
The AAPI ERG outreach campaign reached over 250 corporate contacts, achieving a 59% open rate and a 21% positive reply rate. Francoise secured 6 speaking engagements at major corporate ERG events, significantly raising her visibility as a respected voice on parenting, neurodiversity, and cultural inclusion. The outreach also built valuable new relationships with diversity and inclusion teams, expanding her future collaboration opportunities and strengthening her brand’s corporate influence.
MyLittleOutlier.com, founded by parenting expert Francoise Lawrence-Raja, is a mission-driven platform supporting parents of neurodiverse and exceptional children. Francoise’s work focuses on breaking cultural myths, inspiring authentic parenting, and fostering inclusive conversations, particularly within Asian American and Pacific Islander (AAPI) communities.
The team exceeded my expectations! They understood my brand’s delicate and faith-centered messaging, handled the outreach with professionalism, and secured meaningful opportunities for me to share my mission. Their attention to detail and constant communication made this process smooth and effective. I’m excited about the new connections we’ve built together!
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