The design mends of a previous website were sought by Stephen McGee, CADCI, the Assistant Program Director of Pathways Recovery. The vision was to construct a platform that was modern, responsive, user-friendly, and aligned with their trust cultivation as caring providers while enhancing visibility and inquiries transformed to conversions.
What We Did:
Redesigned the website to possess a soothing aesthetic that is aligned with the center’s mission.
Enhanced user experience for visitors in need of immediate assistance by providing enhanced access to contact forms and program pages.
Adopted a mobile-first approach with advanced site accessibilty.
Improved content structure to achieve better ranking and performance for searches using SEO.
Held deep-dive sessions with Stephen to understand the center’s services, values, and target audience seeking recovery help.
Crafted layouts focusing on easy navigation for programs, admissions, and urgent contact options. Added calming color palettes.
Designed modern visuals with real imagery of the facility. Structured content for clarity, highlighting treatment services and success stories.
Built the site with WordPress and Elementor Pro for flexibility. Added reusable modules for services, team profiles, and blog updates.
Optimized for keywords like “California detox center” and ensured ADA accessibility compliance and fast mobile performance.
Completed device testing, polished all integrations, and launched with detailed training for the Pathways team.
When we optimized Pathways Recovery’s website, they immediately saw increased inquiries within the 1st month due to the enhanced structure and SEO features boosting user trust during urgent inquiries. The site was also transformed to vastly improve user engagement and experience, making it fully responsive for any device.
Pathways Recovery is a leading addiction treatment and recovery center based in California. Specializing in holistic, client-centered care, they offer a full continuum of services including medical detox, residential rehab, outpatient treatment, and counseling programs. Their mission is to empower individuals and families on their journey to long-term recovery through compassionate, evidence-based care.
The Originate Marketing team did a fantastic job bringing our vision to life. The new site is clean, professional, and reflects the heart of what we do. Their attention to detail and understanding of our audience’s needs made a huge difference.
Originate Marketing provides advanced technology solutions, fostering efficiency, innovation, and growth for businesses through expert IT support and strategic services.
