Florian Ultsch approached Originate Marketing to revamp the NA-Freilich website with a fresh, magazine-style layout that enhances readability and user engagement. The goal was to create a fast, responsive, and easy-to-manage site that delivers news and editorial content smoothly across devices.
What We Did:
Designed a bold, editorial-style layout to enhance content visibility
Implemented category-based filtering and featured article sliders
Developed a clean, mobile-first design to improve user experience
Integrated subscription forms and newsletter tools for lead capture
Discussed site goals with Florian, focusing on content flow, article hierarchy, and monetization features.
Created layouts with strong visuals, featured stories, and clear navigation across categories.
Developed a scalable WordPress site using Elementor Pro, enabling easy content updates and article management.
Added subscription pop-ups and Mailchimp integration to capture readers and grow the newsletter list.
Ensured the site loads quickly, meets SEO best practices, and delivers smooth performance on desktop and mobile.
Performed multi-device testing and launched with backend training for the NA-Freilich editorial team.
Delivered a high-performing, visually engaging digital magazine site that improved readability, engagement, and subscriptions. NA-Freilich experienced faster site speeds and increased newsletter signups within weeks of launch.
NA-Freilich is an Austria-based digital news platform delivering in-depth analysis, commentary, and reports on politics, culture, and society across Austria and Germany. With a mission to provide sharp, independent perspectives, NA-Freilich offers news articles, interviews, and multimedia content that engage a wide audience seeking alternative viewpoints.
Originate Marketing brought our vision to life with precision and creativity. The site is fast, well-structured, and easy for our team to manage. We’re thrilled with the result.
Originate Marketing provides advanced technology solutions, fostering efficiency, innovation, and growth for businesses through expert IT support and strategic services.
