Marie J. Elliot needed a professionally branded website to support the launch of her book My Little Outlier. The goal was to create an author-focused site that offers a calming experience, tells her story, and allows parents to take a free personality test as an interactive lead magnet.
What We Did:
Designed a visually soothing and emotionally supportive site aligned with Marie’s tone and mission
Integrated a custom personality test tool to drive engagement and collect leads
Built dedicated pages for the book, workshop, and parenting resources
Optimized the site for mobile, accessibility, and storytelling clarity
Collaborated closely with Marie to understand her story, tone, audience, and the purpose behind My Little Outlier.
Designed soft-toned layouts using clean spacing and child-friendly visuals. Prioritized accessibility and emotional resonance.
Developed a logic-based test using conditional flows. Users receive instant results with nurturing feedback and book/workshop prompts.
Built the site using WordPress and Elementor, enabling flexible page edits. Integrated blog, workshop booking, and lead capture forms.
Optimized for fast loading, responsive layout, and search-ready content. Included schema, metadata, and lightweight animations.
Launched the website with full content and onboarding. Provided Marie with guidance on how to manage pages and capture leads.
Launched a fully branded author website with an average 56% test completion rate and strong feedback from parents. The personality test increased lead capture and engagement, while the site served as a hub for Marie’s book, blog, and workshop registrations.
My Little Outlier is a personal parenting platform founded by Marie J. Elliot, a dedicated mother, educator, and author. Through her heartfelt book and online resources, she supports parents navigating emotional, behavioral, and learning differences in children. The brand offers workshops, relatable stories, and tools like personality tests to help parents connect deeply with their children’s unique journeys.
Jahid and his team at Originate Marketing beautifully captured the essence of My Little Outlier. The site feels like home — calming, clear, and full of heart. The personality test feature is a game-changer. I’ve received so many positive responses already.
Originate Marketing provides advanced technology solutions, fostering efficiency, innovation, and growth for businesses through expert IT support and strategic services.
