Sidonie Niba, founder and coach at The MSL Academy, sought to launch targeted outreach campaigns for two primary audiences: early-career life science graduates and mid-career MSL professionals seeking advancement. The goal was to drive webinar sign-ups, distribute free masterclasses and expert guides, and convert high-quality leads into program participants. Outreach efforts combined precision targeting on both LinkedIn and email, backed by an optimized domain and inbox infrastructure to ensure smooth execution and high deliverability.
Purchased dedicated outreach domains, set up Google Workspace inboxes, and authenticated systems with SPF, DKIM, and DMARC. Completed inbox warming using Instantly to ensure strong sender reputation before campaign launch.
Compiled segmented prospect lists using LinkedIn Sales Navigator, university networks, and conference attendee databases, focusing on students/new graduates and experienced MSLs seeking advancement.
Created multi-step email sequences and LinkedIn workflows offering masterclasses, expert guides, and webinar invitations, designed to address key pain points and showcase program value.
Integrated inboxes and outreach domains into Instantly.ai, synchronized LinkedIn outreach, and ran thorough pre-launch tests on deliverability, formatting, and consistency.
Launched email and LinkedIn campaigns targeting over 3,000 leads across the USA, Canada, and the UK, monitoring live metrics to adjust CTAs, subject lines, and timing for optimal engagement.
Implemented tailored follow-up sequences for webinar attendees, LinkedIn connections, and high-interest leads, using incentives like bonus resources and exclusive discounts to drive conversions.
The combined email and LinkedIn outreach reached over 3,000 highly targeted leads, delivering a 62% open rate and 26% positive reply rate. Within four weeks, over 150 webinar sign-ups were secured, and more than 40 experienced MSLs requested the free expert guide on scientific storytelling. These results strengthened The MSL Academy’s brand presence, expanded its professional network, and directly increased enrollments in both beginner and advanced coaching programs.
The MSL Academy, founded by industry expert Sidonie Niba, is a leading coaching and training platform for Medical Science Liaisons (MSLs). Focused on guiding both early-career life science graduates and mid-career professionals, the academy equips participants with the tools, strategies, and confidence to excel in the MSL field through workshops, masterclasses, and personalized coaching programs.
The Originate Marketing team delivered exactly what we needed — a fully optimized outreach system, cleanly executed campaigns, and measurable results. Their ability to understand our audience and craft effective messaging was outstanding. We are thrilled with the new leads, program enrollments, and the expanded brand awareness this campaign achieved.
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