Balance and Bites approached Originate Marketing to develop a modern, engaging website that not only showcases their wellness expertise but also supports blog content, recipe sharing, and community-building. The client wanted a website that reflects the brand’s clean and fresh aesthetic, allows for easy content management, and integrates smoothly with marketing tools like email capture forms and social media.
Collaborated with Anastasia to understand her brand’s mission, target audience, and content goals, ensuring every design element aligned with her vision.
Created wireframes focused on intuitive navigation, showcasing recipes, wellness articles, and key CTAs like newsletter sign-ups and consultation bookings.
Built a fully responsive WordPress site using Elementor Pro, enabling flexible updates, drag-and-drop editing, and dynamic blog and recipe pages.
Developed a custom plugin for affiliate product shortcode generation, giving Anastasia an easy way to feature recommended products throughout her site.
Applied SEO best practices, compressed images, and optimized site speed to ensure top search performance and a smooth user experience.
Launched the site and provided comprehensive training so Anastasia could confidently manage blog posts, recipes, affiliate content, and more.
Delivered a beautiful, functional website that elevated the Balance and Bites brand, improved user engagement, and streamlined affiliate promotions. The client saw an increase in newsletter sign-ups, better SEO visibility, and a smooth experience managing and publishing new content.
Balance and Bites, led by wellness expert Anastasia Myshuk, is a holistic nutrition and lifestyle platform offering recipes, wellness tips, and coaching to individuals seeking balance in their health journeys. With a focus on real food, accessible wellness, and a vibrant online community, Balance and Bites aims to help people live healthier, more fulfilling lives.
Originate Marketing truly brought my vision to life. The site looks amazing, works perfectly, and gives me the tools I need to grow my wellness community. I’m so excited to share this with my audience!
Originate Marketing provides advanced technology solutions, fostering efficiency, innovation, and growth for businesses through expert IT support and strategic services.
