Anastasia wanted to launch a precise email marketing campaign targeting her existing audience and new subscribers to boost engagement with Balance and Bites’ digital products, blog content, and wellness guides. Her goals were to increase newsletter sign-ups, drive traffic to her recipe and wellness content, and promote affiliate partnerships—all while maintaining a warm, authentic voice that resonates with her health-conscious community.
Registered a dedicated email domain, set up Google Workspace inboxes, and completed a warming process to ensure excellent deliverability and reputation.
Built segmented subscriber lists by combining past customer data, blog opt-ins, and new wellness-focused audience groups using Apollo and Google Sheets.
Cleaned and verified all subscriber data using Debounce, Neverbounce, and Zerobounce, ensuring high inbox placement and reducing bounce rates.
Developed a multi-step email sequence promoting Anastasia’s wellness resources, featuring personalized messages, curated blog content, and engaging product recommendations.
Structured the campaign in Instantly.ai, running test sends to ensure polished design, mobile-friendly formatting, and strong call-to-action clarity.
Launched the campaign and monitored live engagement metrics, adjusting subject lines, send times, and content offers to improve open and click-through rates.
Successfully launched a clean, automated email system for Balance N Bites with an average 42% open rate and 11% click-through rate. Campaigns drove consistent traffic to blog pages and increased engagement with digital products.
Balance And Bites is a wellness platform founded by Anastasia Myshuk, a registered nurse and passionate advocate for holistic health. Combining medical expertise with a love for wholesome cooking, Anastasia offers practical wellness tips and nutritious recipes aimed at nurturing the mind, body, and spirit. Through her cookbooks and online resources, Balance & Bites empowers individuals to embrace a balanced lifestyle without sacrificing the joy of food.
Originate Marketing was incredible to work with! They helped me craft a beautiful, authentic email campaign that speaks directly to my audience’s needs. I’ve seen measurable growth in engagement, sales, and reach, and I couldn’t be happier with the results.
Originate Marketing provides advanced technology solutions, fostering efficiency, innovation, and growth for businesses through expert IT support and strategic services.
