Francoise wanted to expand her reach as a parenting mentor by appearing as a guest on podcasts that focus on parenting, neurodiversity, or cultural issues. The goal was to introduce her story, her book My Little Outlier, and her mission to inspire parents worldwide, especially in communities where neurodivergence remains a taboo topic.
Registered a dedicated outreach domain and set up Google Workspace inboxes, completing the warming process for optimal email deliverability.
Researched and compiled a targeted list of podcast hosts, producers, and coordinators using Apollo, LinkedIn Sales Navigator, and Hunter.io.
Ran all contacts through Debounce, Neverbounce, and Zerobounce to ensure 100% clean and valid email lists, minimizing bounce rates.
Crafted a compelling, respectful outreach email that highlighted Francoise’s personal story, expertise, and the unique value she brings as a podcast guest.
Structured the outreach inside Instantly.ai, ran multiple test sends, and ensured optimal inbox placement, message clarity, and formatting.
Launched the campaign, monitored live performance metrics, and made real-time adjustments to improve open rates, reply rates, and secure podcast bookings.
The AAPI ERG outreach campaign reached over 250 corporate contacts, achieving a 59% open rate and a 21% positive reply rate. Francoise secured 6 speaking engagements at major corporate ERG events, significantly raising her visibility as a respected voice on parenting, neurodiversity, and cultural inclusion. The outreach also built valuable new relationships with diversity and inclusion teams, expanding her future collaboration opportunities and strengthening her brand’s corporate influence.
MyLittleOutlier.com, led by author and parenting mentor Francoise Lawrence-Raja, is a mission-driven platform that supports parents navigating neurodiversity, cultural stigmas, and unique parenting challenges. Through her book, workshops, and public speaking, Francoise empowers families to break free from societal myths and embrace authentic, empowered parenting.
This was an incredible experience! The team helped me connect with top podcast hosts, and I’m thrilled to now have a platform to share my story and inspire others. Their process was smooth, professional, and truly effective.
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