Francoise wanted an outreach campaign targeting churches to promote her parenting program “Busting Myths Around Parenting an Outlier.” The goal was to connect with church event planners and secure speaking engagements.
Her goal was:
Registered a fresh domain via Namecheap, set up Google Workspace inboxes, and completed inbox warming to achieve high deliverability.
Used Apollo, LinkedIn Sales Navigator, and Hunter.io to compile a curated list of church leaders, event planners, and decision-makers relevant to parenting and family programs.
Cleaned and validated the entire lead list using Debounce, Neverbounce, and Zerobounce to ensure minimal bounce rates and top-tier data accuracy.
Crafted engaging, respectful, faith-centered messaging tailored to church audiences, focusing on clarity, empathy, and a strong value proposition.
Structured the outreach in Instantly.ai, segmented audience groups, tested formatting and inbox placement, and ensured all tracking mechanisms were properly calibrated.
Launched the campaign and actively monitored open and reply rates, adjusting copy and segmentation in real time to maximize engagement and results.
The campaign successfully reached over 500 churches, achieving a 61% open rate and an impressive 23% positive reply rate. As a direct result, Francoise secured 12 speaking engagements and generated 35 new long-term contacts, significantly expanding her presence in faith-based parenting circles and strengthening her network for future collaborations.
MyLittleOutlier.com, led by parenting expert and author Francoise Lawrence-Raja, is a platform designed to support parents of neurodivergent and exceptional children. Through speaking engagements, workshops, and online resources, Francoise empowers families to break free from myths and societal pressures, guiding them toward authentic, empowered parenting.
The team exceeded my expectations! They understood my brand’s delicate and faith-centered messaging, handled the outreach with professionalism, and secured meaningful opportunities for me to share my mission. Their attention to detail and constant communication made this process smooth and effective. I’m excited about the new connections we’ve built together!
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