Scott Kemp wanted to generate high-quality leads from local businesses that had no active websites. The goal was to offer free homepage demos as an entry point, targeting industries such as Pressure Washing and Joiners & Carpenters. The outreach needed to reach business owners directly, introduce the offer with clarity, and present it as a no-strings, high-value opportunity to spark immediate interest.
Finalized the outreach strategy, registered and prepared the outreach domain, and warmed inboxes through Google Workspace to ensure excellent deliverability.
Compiled carefully segmented lists of local Pressure Washing and Joiners & Carpenters businesses with strong online reviews but no existing websites.
Used Debounce, Neverbounce, and Zerobounce to validate and clean lead data, ensuring only accurate and active emails were targeted.
Crafted persuasive multi-step email sequences that introduced Scott’s free demo offer, showcased local success stories, and applied a friendly sense of urgency.
Built and segmented the outreach campaigns in Instantly.ai, ran test sends, checked inbox placement, and confirmed all technical setups for smooth execution.
Launched the campaigns and actively monitored metrics in real time, making adjustments to maximize open rates, reply rates, and demo conversions.
The Pressure Washing campaign reached over 600 local businesses, achieving a 63% open rate and 25% positive reply rate, securing 15 free homepage projects. The Joiners & Carpenters campaign engaged over 500 businesses, with a 60% open rate and 22% reply rate, resulting in 12 confirmed homepage demos. These campaigns not only expanded Scott’s client base but also strengthened his reputation as a trusted website provider for local trades, helping businesses establish an essential online presence.
Digital Marketing for Locals, led by Scott Kemp, specializes in providing affordable, high-converting websites for local businesses that have yet to establish an online presence. With a strong focus on trades and service providers, the company empowers small businesses like pressure washers, joiners, and carpenters to gain visibility, attract customers, and compete in today’s digital world.
The team exceeded my expectations! They understood my brand’s delicate and faith-centered messaging, handled the outreach with professionalism, and secured meaningful opportunities for me to share my mission. Their attention to detail and constant communication made this process smooth and effective. I’m excited about the new connections we’ve built together!
Originate Marketing provides advanced technology solutions, fostering efficiency, innovation, and growth for businesses through expert IT support and strategic services.
